Quick answer
Our estimate calls run on DialSheet, our website and creative come from 100 Creatives, and our ads, social posts and new site images are made in Overs. Our owner, Abhi Chawla, founded all three, and he credits Overs with a big part of how fast we’ve grown.
Estimates by phone: (587) 804-9266 · Good Roofing · Calgary-owned since 2014 · 10-year workmanship warranty.
Good Roofing runs on three tools, and our owner founded every one of them. The roofing happens on your roof, with shingles, flashing and a crew. Everything around it (the call that books your estimate, the website you’re on, the ads you may have seen) runs on DialSheet, 100 Creatives and Overs. Here is what each one does for us, and what it doesn’t.
01 · Section
DialSheet runs our estimate calls
DialSheet is a power dialer with a built-in CRM. Our reps work estimate requests in it, call from local Calgary numbers and log every conversation, so the next person who talks to you knows exactly what was said last time. How we book estimates walks through a call from your side of the line.
02 · Section
100 Creatives built our website and creative
This website, the Good Roofing brand and our creative come from 100 Creatives, the studio Abhi founded. That’s the credit you see in our footer. Overs came out of the same studio. Abhi built it on the process 100 Creatives used to make hundreds of photos a week for hundreds of brands.
03 · Section
Overs makes our ads, social posts and new site images
Overs is an AI tool that makes photos matched to a brand without a photo shoot. It studies the brand first (colours with hex codes, light, lens, grain and styling), plans each image for the job it has to do, and shows the plan and an estimated cost before anything is made. Every image gets approved, sent back with a note or rejected with a reason, and those decisions become brand memory for the next set.
In Abhi’s words, we make “lots” of images with it now, and he credits it with a big part of how fast Good Roofing has grown. Overs is made by our owner, so take that enthusiasm with a grain of salt and look at the facts below.
- 01What it costs. Overs runs on your own OpenRouter key and adds no markup. At about 8 tries per usable image and September 2026 model prices, the AI fees come to $0.27 to $1.69 per keeper, in US dollars. Our cost breakdown for trades businesses shows the math.
- 02What it doesn’t do. It makes still images only. It can write a text prompt for a video model such as Seedance or Veo, but it doesn’t make video, write our copy or post anything. We export the files and publish them ourselves.
- 03What its images are. Marketing and illustration. An image made in Overs doesn’t show a real job, a real customer’s home or a real before and after. Job photos are a separate thing, and how we make our marketing images covers where AI images stop.
04 · Section
Why all three come from the same person
Abhi builds tools and runs his own businesses on them, and Good Roofing is one of those businesses. That makes our praise for these tools an insider’s praise. The Competition Bureau tells anyone promoting a business to disclose material connections, so you’ll see “made by our owner” next to every recommendation on this site, and our owner page lays out all four companies.