Quick answer
Abhi Chawla owns and runs Good Roofing. He also founded Overs, 100 Creatives and DialSheet, and we use all three: Overs makes our ads and new site images, 100 Creatives built this website, and DialSheet runs the calls that book your estimate.
Estimates by phone: (587) 804-9266 · Good Roofing · Calgary-owned since 2014 · 10-year workmanship warranty.
Good Roofing’s owner is Abhi Chawla, and he runs the company himself. Before you hire a contractor, the City of Calgary tells you to write down the company name, the owner’s name, the address and the phone number, then call 311 to confirm the business licence. We’d rather hand you the owner’s name than make you hunt for it, and tell you about his other companies before you find them yourself.
01 · Section
Four companies, one owner
Abhi founded three companies besides Good Roofing, and each one does a job for us.
- 01Good Roofing is the roofing company. Estimates are booked by phone at (587) 804-9266, and how we book estimates shows what that call looks like from your side.
- 02Overs makes our ads, social posts and new site images. It’s an AI tool that makes photos matched to a brand without a photo shoot, and Abhi built it. In his words, we make “lots” of images with it now, and he credits it with a big part of how fast Good Roofing has grown. Overs is made by our owner, so weigh our praise for it with that in mind.
- 03100 Creatives built this website and our creative, which is why the footer credits the studio. Abhi founded it, and he built Overs on the process 100 Creatives used to make hundreds of photos a week for hundreds of brands.
- 04DialSheet runs our estimate calls. It’s a power dialer with a built-in CRM, and Abhi founded it too. DialSheet keeps every note from every call on your file, so whoever calls you next knows what was said.
02 · Section
What his other companies change for you
They run the office around the roof: the call that books your estimate, the website you’re reading and the pictures in our ads. The roof itself (tear-off, underlayment, flashing, shingles and the workmanship warranty) doesn’t depend on any of them.
The images we make in Overs are marketing and illustration. They don’t show a real job, a real customer’s home or a real before and after, and job photos are a separate thing. If you’re comparing roofers, our guide to checking a Calgary roofer’s past work works on us as well as anyone.
03 · Section
Why we say Overs is our owner’s company
When a business praises a product it’s connected to, the connection has to be disclosed. The Competition Bureau tells anyone promoting a business to disclose all material connections, and it says employees who review their own company must disclose theirs even when the opinion is honest. In the US, the Federal Trade Commission’s rule on reviews and testimonials counts a company’s owners among the insiders who have to disclose.
An owner praising his own tool is about as material as a connection gets. So every page on this site that says good things about Overs also says who makes it, and the same goes for 100 Creatives and DialSheet.